Privacy Policy
Effective Date: May 25, 2025
We take your privacy seriously. This Privacy Policy explains how Keyway Lending, LLC ("Keyway," "we," "us," or "our") collects, uses, and protects your personal information when you interact with our website at www.keywaymortgage.com (the “Website”). By using our Website, you agree to this Privacy Policy and consent to our collection, use, disclosure, and storage of your personal information.
Information We Collect
We may collect personal information you voluntarily provide through forms or applications, including but not limited to your name, address, Social Security number, phone number, email address, asset and income data. We may also collect information from third-party sources and automatically gather data through cookies and tracking technologies (like IP address, browser type, and pages visited).
Cookies and Tracking Technologies
We use first- and third-party cookies, web beacons, and similar technologies to improve website functionality, analyze traffic, personalize content, and serve targeted ads. You can manage your cookie preferences through your browser settings, though some features of our Website may not work as intended if cookies are disabled.
Do Not Track Signals
Our Website does not respond to browser "Do Not Track" signals. However, some third-party cookies we use may track your browsing behavior across different websites for advertising purposes.
How We Use Your Information
We use collected information to process your application, respond to inquiries, send marketing communications (where allowed), improve our services and user experience, analyze traffic, and comply with legal obligations.
Fair Credit Reporting Act (FCRA)
In accordance with FCRA, you may limit the sharing of non-experience information among our affiliates. This includes information like credit history, marital status, and employment data.
How We Share Your Information
We only share your personal information with:
• Service providers who assist with loan processing, verification, or technology tools (e.g., Plaid, AccountChek)
• Our affiliated businesses (unless you opt out)
• Partners with joint marketing arrangements (unless you opt out)
• Legal authorities if required
• Third parties involved in a corporate transaction (e.g., merger, acquisition)
We do not sell your information. SMS opt-in data is never shared.
Your Choices & Access Rights
You may contact us to:
• Request access or correction of your data
• Delete information we are not legally required to retain
• Opt out of marketing communications
Email: support@keywaylending.com
Phone: (469) 658-8788
Data Security
We use encryption, firewalls, and physical safeguards to protect your information. While no system is 100% secure, we are committed to safeguarding your data using reasonable security standards.
Third-Party Links
Our Website may contain links to third-party sites. This Privacy Policy does not apply to those sites. Please review their privacy policies separately.
Children’s Privacy
Our services are not intended for children under 18. We do not knowingly collect information from minors.
California Consumer Privacy Rights (CCPA)
California residents have the right to:
• Know what personal information we collect, use, share, or sell
• Request deletion of their information (with legal exceptions)
• Opt out of the sale of personal information (we do not sell)
• Not receive discriminatory treatment for exercising their privacy rights
To submit a request, contact us at:
Email: support@keywaylending.com
Phone: (469) 658-8788
You may be asked to verify your identity before your request is processed.
Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Information
Keyway Lending, LLC3201 Dallas Parkway
Suite 200
Frisco, TX 75034
(469) 658-8788
support@keywaylending.com